Counter Logic Gaming announced today that the organization has established a new exclusive streaming partnership with Twitch.
Effective immediately, CLG's League of Legends player streams will be available on the team's new Twitch directory. The new partnership ends the company's previous relationship with competing service, Azubu.
The sponsorship also marks the first time an official partnership has been established between the two esports organizations as CLG streams were previously only available on the now defunct Own3d.tv prior to Azubu.
Counter Logic Gaming Owner George 'HotshotGG' Georgallidis said of the announcement:
The CLG organization was built out of a community; a group of fans who rallied together behind a League of Legends team and set of values which defines CLG to this day. Streaming, and interaction with our community through it, is one of these primary founding values, which I will readily admit we’ve at least partially neglected. Friends, I’m here to tell you now however that I and the rest of CLG are back. I know CLG fans have waited on this moment for a long time, and I’m happy that we can finally deliver it to them.
Additionally, Twitch released the following statement from COO, Kevin Lin:
At long last, we are incredibly excited to welcome Counter Logic Gaming to Twitch. The good folks at CLG have built one of the most respected brands in esports: one rooted in community, friendship, and gaming culture. Together, we will bring their audience an endless river of pentakills, ragequits, and awkward moments. We look forward to working with CLG to bring premium competitive gaming content to new heights.
Along with the new Twitch partnership, CLG also announced the addition of sports nutrition company Cellucor as a sponsor.
Update 12:03 PM PDT:
onGamers has been provided a statement from Azubu Director of Content, Matthew Gunnin regarding CLG's departure from their service:
As our longest serving broadcast partner, we are naturally sad that CLG have decided to move on, but respect their decision. We will continue to follow their progress and wish them all the best in their remaining matches this season.